MODERN STATION
百搭配饰快时尚 百变造型随心换
我们选取“地铁文化”作为品牌的主题概念，寓意“人流聚集、信息交换的公共空间”，并取名 MODERN STATION（时尚站点）；通过从二维平面到三维空间中车站元素的运用，打造热烈而充满活力的趣味体验。
犹如从伦敦的街头走到地下铁，听到本地车库饶舌GRIME，看到张扬狂野的涂鸦，直击你的灵魂深处。
互动区将地铁路线图立体化，不同颜色的路线将消费者的注意力引向装置，加深其对品牌“地下铁”概念的认知和印象。
服务项目：
品牌定位与命名 / 品牌形象策略 /
视觉识别系统设计（VI）/ 空间形象设计（SI）/ 营销策划
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VARIED FAST FASHION, VERSATILE STYLES
We choose "Subway Culture" as the theme concept of the brand, and gave it a name by MODERN STATION, which meant "a public space for people to gathering and exchange information". Through the use of station elements from two-dimensional to three-dimensional, a vibrant visual & Space experience was elaborately created.
It was like walking from the streets of London to the underground, hearing the local Grime music and seeing the wild and flamboyant graffiti. All of them has struck at the core of your soul.
The interactive area put the subway map into three dimensions, different line draw the consumers' attention to the installation design, and deepen their understanding of the “subway” concept of this brand.
SERVICE:
Branding Orientation / Branding Image Strategy
Branding Orientation / Branding Image Strategy
Marketing Planning / Space Identity Design (SI) /
Visual Identity Design (VI)
Visual Identity Design (VI)
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