We choose "Subway Culture" as the theme concept of the brand, and gave it a name by MODERN STATION, which meant "a public space for people to gathering and exchange information". Through the use of station elements from two-dimensional to three-dimensional, a vibrant visual & Space experience was elaborately created.
It was like walking from the streets of London to the underground, hearing the local Grime music and seeing the wild and flamboyant graffiti. All of them has struck at the core of your soul.
The interactive area put the subway map into three dimensions, different line draw the consumers' attention to the installation design, and deepen their understanding of the “subway” concept of this brand.