Based on the origin of coffee, we extracted the bird elements from HEY BIRD as its core graphic concept. The Toucan, which mainly distributed in the tropical American forest, and has an appearance with strong recognition. The beak shape of the coffee cup was designed with bright colors and delicate logo，to form a layered and eye-catching visual experience.
The gorgeous and charming tropical birds were like the people in the coffee shop who had a fantastic social life.
They emitted their unique beauty in different space of coffee shop, customers can also choose their favorite role according to their flavors.
SERVICE: Brand Orientation and Naming / Brand Image Strategy
Visual Identity Design / Space Identity Design /