RAY & CO. 专为中国孩子精选来自全球的、具备顶级科技和追求极致品质的儿童用品品牌。我们梳理了与精英父母和孩子的沟通方式，从孩子们熟悉的笔记本与画簿等文具视觉提取元素，结合红黄蓝三原色，形成简约但活泼的视觉系统；并且开发高级儿童学院 RAY & CO. Academy，还有与孩子沟通的专属符号语言。
品牌形象策略 、 品牌视觉系统（VI) 、品牌空间形象设计
RAY & CO. Senior Child Buyer Brand
RAY & CO. Is a buyer's brand of high-end children's products. It is specially selected for Chinese children from all over the world, with top technology and the pursuit of ultimate quality children's products brands. We sorted out the communication methods with elite parents and children, extracted elements from stationery visuals such as notebooks and picture books familiar to children, combined with the three primary colors of red, yellow and blue to form a simple but lively visual system; and developed RAY & CO. The Academy also has an exclusive symbolic language for communicating with children.