MODERN STATION



MODERN STATION 时尚站点 

我们选取“地铁文化”作为品牌的主题概念，寓意“人流聚集、信息交换的公共空间”，并取名 MODERN STATION（时尚站点）；通过从二维平面到三维空间中车站元素的运用，打造热烈而充满活力的趣味体验。
整个空间犹如从伦敦的街头走到地下铁，听到本地车库饶舌GRIME，看到张扬狂野的涂鸦，直击着灵魂的细胞不断分裂。
互动区将地铁路线图立体化，不同颜色的路线将消费者的注意力引向装置，加深其对品牌“地下铁”概念的认知和印象。

服务项目：
品牌形象与空间系统设计（SI）、 营销策划

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MODERN STATION

We chose "Metro Culture" as the brand's theme concept, meaning "public space where people gather and exchange information", and named it MODERN STATION (fashion station); through the use of station elements in the two-dimensional plane to the three-dimensional space, create a warm And a vibrant and fun experience.
The entire space is like walking from the streets of London to the subway, hearing the local garage rap GRIME, seeing the wild graffiti of Zhang Yang, striking the soul cells constantly splitting.
The interactive zone three-dimensionalizes the subway route map, and different colored routes draw consumers' attention to the installation, deepening their awareness and impression of the brand's "underground" concept.

service items:
Brand image and space system design (SI), marketing planning
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