CHERIS 禧艾



法式甜品品牌

Chéris,法文意为“亲爱的”,以复数叠加,表达对友情、爱情与梦想的珍视。禧爱创始人从法国带来正宗法式甜品到中国,我们将甜品风味中的令人心动的甜美诠释到灵动的视觉元素中,以经典法式风情字体与当代的视觉画面结合,创新演绎经典与现代共融的「禧爱」风情。

服务项目:
品牌定位与命名、品牌形象策略、视觉传达系统设计(VI)、品牌空间系统设计(SI)、橱窗设计


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French dessert brand

Chéris, meaning "dear" in French, is superimposed in the plural to express the cherishment of friendship, love and dreams. The founder of Xi Ai brings authentic French desserts from France to China. We interpret the heart-pounding sweetness of dessert flavors into smart visual elements, combining classic French style fonts with contemporary visual pictures, and innovatively interpret classic and modern Inclusive "Jubilee Love" style.

service items:
Brand positioning and naming, brand image strategy, visual communication system design (VI), brand space system design (SI), window design
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