CANAECO 专业宠物营养膏



在未分化的市场 找出刚刚好的品牌沟通对策

在「宠物经济」刚兴起、宠物营养膏普遍疗效单一的中国宠物市场,CANAECO依可立康以非凡专业实力拥有一共七款针对性极强的宠物营养膏。在对新兴与传统、线上与线下市场都进行全面调研之后,我们决定将这「全场景全年龄」的超强针对性专业宠物营养对策,作为品牌独一无二的价值沟通点;并通过色彩与沟通小话语呼应主人与宠物之间的情感联结,遍布产品传播的所有渠道,包括产品包装、宣传海报、销售场景等,最终获得了独一无二的市场位置,反响颇好。

服务项目:
品牌形象策略、品牌形象升级产品、视觉包装系统

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Find the right brand communication strategy in an undifferentiated market

In the Chinese pet market where the "pet economy" is just emerging and pet nutrition creams generally have a single effect, CANAECO has a total of seven highly targeted pet nutrition creams with extraordinary professional strength. After conducting comprehensive research on emerging and traditional, online and offline markets, we decided to use this "all-scene, all-age" super-targeted professional pet nutrition strategy as a unique value communication point for the brand; and through color and The small communication words echoed the emotional connection between the owner and the pet, spreading across all channels of product communication, including product packaging, posters, sales scenes, etc., and finally obtained a unique market position, and the response was quite good.

service items:
Brand image strategy, brand image upgrade products, visual packaging system
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