熙SPA



高级水疗品牌

熙 SPA 是一个位于广州 CBD 珠江新城中心的高级水疗中心,从中国古代皇帝身上获得灵感起名「熙 SPA」,寓意光明、正统、闪耀的东方身份,而石川设计以此为核心出发点,将水疗的动态感与东方的精致大方气质融合,延伸出一套当代的东方视觉形象,与高级生活方式调性相互呼应。

服务项目:
品牌梳理、品牌形象策略、品牌视觉包装系统

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Premium spa brand

Xi SPA is a high-end spa located in the center of Zhujiang New Town in the CBD of Guangzhou. It was inspired by the ancient Chinese emperor and named it "Xi SPA", which means bright, orthodox, and shining oriental identity. Ishikawa Design takes this as the core starting point to treat the spa The dynamic sense is integrated with the refined and generous temperament of the East, extending a set of contemporary oriental visual image, which echoes the tonality of high-level lifestyle.

service items:
Brand combing, brand image strategy, brand visual packaging system
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