东鹏洁具


品牌核心内涵立体化

提炼东鹏洁具标识「大鹏逐日」的概念作为整体展厅主题,将传统的平面品牌标识立体化、体验化。 展厅视觉的中心抛光大铜台象征被大鹏追逐的太阳,天花板随意又具律动感的羽毛片象征大棚的翅膀,既似轻柔的风,又如灵动的水波纹。

务项目:
品牌形象策略、品牌展厅空间设计

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Three-dimensional brand core connotation

The concept of Dongpeng Sanitary Ware logo "Dapeng Chasing the Day" was refined as the theme of the overall exhibition hall, and the traditional flat brand logo was three-dimensional and experienced. The large polished copper platform at the center of the exhibition hall's vision symbolizes the sun chased by the Dapeng, and the random and rhythmic feathers on the ceiling symbolize the wings of the greenhouse, which resemble gentle wind and agile water ripples.

service items:
Brand image strategy, brand exhibition hall space design
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